LOGO,WEBSITE & BRAND STYLE GUIDE REDESIGN

Client: Japan-America Society of Hawaiʻi JASH

Project: Phase 1- Logo & Brand Guideline Redesign, Phase 2 - Website Redesign, 2023

JASH, with the help of a brand audit, decided to update their guidelines to engage younger community members and strengthen their existing partnerships and associations. To start, the logo and colorways were revitalized to capture a new audience without alienating the existing members and Board of Directors. The website redesign followed along with an updated brand style guide to use for socials, events and collateral.

 

MOODBOARD

A screenshot of the brand identity page with social media guidelines.
A screenshot of the mood boards presented to JASH with four pages starting at "New Typeface", "Authentic Visuals", "Moodboard" and "Brand Identity".
A screenshot of "Authentic Visuals" with a photo banner of Japan America Society Logo in-front of an abstract sunrise along the ocean.
A screenshot of an alternate front landing page banner for JASH in red background.
A screenshot of various inspiration for logos, iconography and Notan.
A screenshot of the bottom footer of the JASH landing page with four sections for "memberships", "Events", "education" and "JASH News".